Posted on August 14 2009 at 04:18 PM
A big problem today is clients who do not own their success and
failures. The world is full of clients that want to blame
everyone but themselves for failures. Especially now that the
have a fantastic excuse, the economy. Well there are plenty of
businesses succeeding in today's economy too! SEO consultants need to
be more firm in getting their clients to "own" their successes
and their failures. Because the more ownership a client has in
their marketing campaigns the more successful they will be.
I have seen it over and over again. A client hires you and then
expects to not have to lift a finger or bat an eye. "What the
hell am I paying you $2000 a month for," they boast. And that
shows the fundamental problem, they never took any ownership in
their campaign. Unfortunately most consultants cower because they
do not want to lose the client, and the check that comes with
that. But it breeds unsuccessful campaigns. So please, all you
consultants out there, start to be more selective with who you
take on as a client. And please work to make sure they understand
that they NEED to work WITH you and truly own their success!
Posted on May 05 2009 at 02:30 PM
With tighter and tighter budgets SEO consultants need to
be more resourceful than ever! There are many free or low cost
things that and SEO can implement and that can be very effective
in driving traffic and sales. Here are some:
Often over looked, local SEO is pretty easy and very cheap. Claim
and optimize your Google local account, as well as any others
that you can. If you want to automate try going through companies
like Localeze.
Commenting on relevant industry blogs will not only build links
but will also attract eyeballs to your site. Result = WIN-WIN.
And guest posting is becoming increasingly accpeted and is a
great way to get link and attract new visitors as well.
Changing ad copy, meta descriptions, and various elements on a
page can have a HUGE impact on your bottom line. Google analytics
and Crazy Egg are free you fool, use them!
So next time your client or boss cuts your marketing budget don't
fret. Know that as a resourceful SEO
consulant you can still get the job done!
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